We needed to keep the essence of the design of the site while making some subtle changes and focusing on the back-office structure. The content strategy was already in place and was not part of the request. We implemented a simplified article and media management system to provide a better user experience.
It is essential to help people understand what make your business a good business, what makes you different, and talk to your costumers showing your work, your process and your skills because that’s what most followers want to see.
New identity
New brand communication
A lot of pictures
A bunch of videos around process and creation