How to create a communication plan to promote a new event for an association, with a new website and animated promotions on social media.

L-Impact is Working for the success of women entrepreneurs and the feminization of scientific fields, and they really needed to find a partner that could create all the elements that could call the attention of working women and youngers.
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Supporting women talent of today and tomorrow, we love it!

L-impact as the ambition of being a player in a more efficient and equal society. We encourage this action and that's why we've been a partner of the main event of the begining of 2023, the L-Impact awards.

Entrust us with your growth webmarketing

We will plug your business to the ⚡
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https://kinguru.pt/wp-content/uploads/2023/03/limpact-comex.jpg

Creating everything from scratch, as consultant and as a partner.

We worked closely with Karine Martins, the CMO as a Service that is managing all the social marketing to increase impact and acquisition of leads.

L-Impact asked Kinguru to create the site with a CMS that could be easy to learn. They wanted to be free on the content management. We created several roles, and user edition control. This was necessary since there were many people that could write publications and page content at any moment.

Three videos were made to promote the L-Impact awards event. Those animations have been posted in linkedin and instagram, but the main acquisition channel remained Linkedin..

We build the website

Our strategy was on creating a struture that fits with the initial branding design made by Les Gauchers.

Initially, the design branding was made based on print and web social elements.
The main goal for Kinguru was to preserve the identity and the structure of content made previously.
Breathing spaces, big titles and the color palette were the start of the construction. Beautiful and representative images had to structure our page with the content.

It is essential to help people understand what make your business a good business, what makes you different, and talk to your costumers showing your work, your process and your skills because that’s what most followers want to see.

New identity
New brand communication
A lot of pictures
A bunch of videos around process and creation
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A new home, with elegant display
Content has to be readable, with space and well chosen representative pictures.
Presenting all the categories to help users to get to what they're looking for and SEO.
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Presenting the team
They had to get a better presentation of the team. It starts with better picture and what is the main goal of the company as a team.
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All services presented
More content around their services. Explaining what the do with nice pictures of them.
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Portfolio
Inevitable, the portfolio has to be easy to consult. Cards with pictures to present them and then pages that explain what te work was.
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The Awards
We reported on the L-Impact Awards, an event that rewarded women entrepreneurs for their innovative projects.